Watch, Listen, Learn and Enjoy!
Some quotes:
"Could you imagine back in 2006 that people would ever stand in line for nights in front of a shop in lines to buy a ... phone?
Still back in 2007 ... and since ... People stand in line for an iphone.
That's identity."
"People don't buy products, they buy emotions, they buy identity.
People want "the story"."
"If you have - or create - a business, you have to add more value then anyone else does, and you have to know first what the value is.
Don't think the value is what YOU think it is.
Find out what your ideal CLIENT's value is for him."
"You have to keep innovating otherwise people get borred."